The team

A full marketing team. Hire one, or all of them.

Every role a growing store needs, run by AI and directed by you: a CMO to lead it, and specialists for email, social, content, AI search, customer service, imagery and ads. Hire the one that pays back first. Add the rest when the numbers earn it.

Led by a CMOHire individuallyFrom £399 / month
How it works

A full team. You're the director.

They do the work and bring it to you. You sign it off. Nothing reaches a customer without your word, the way a good team brings the work to its boss, not the other way around.

How your department is led: you approve everything at the top; a CMO (Chief Marketing Officer) leads the team; the CMO directs the specialists for email, social, content, photography, SEO and AI search, customer service and paid ads
§ 02 · You direct
The lead

Every department needs a leader. Yours comes with a CMO.

A CMO, or Chief Marketing Officer, is the senior person who owns your marketing: they decide the plan, direct the rest of the team, and answer for the numbers. It's the hire most stores your size could never afford. Yours makes the calls and brings them to you; you approve them.

  • Sets the plan, in the order that pays back fastest
  • Briefs and coordinates the rest of your team
  • Watches the numbers and reports them straight
  • Is your single point of contact, every week
Hiring a CMO costs £4,000 to £8,000 a monthYours is included

The more of the team you run, the more your CMO coordinates. You first put them to work in the one-week Sprint.

§ 03 · The CMO
The specialists

The hires you'd make, if you could find them.

Each one does a single job properly, on its own price, so you never pay for work you don't want. They share what they learn about your brand, so every hire you add makes the others sharper. Most stores start with the Email Marketer, because that's where the money is.

01Start here

The Email Marketer

Lifecycle flows and two to three campaigns a week, with on-brand images, that should make a quarter of your revenue.

A full hire ≈ £40k / yr from £1,299 /mo
02

The Social Media Manager

Three to four good posts a week, planned, written and designed, with comments and DMs answered in your voice.

≈ £35k / yrfrom £599 /mo
03

The Content Writer

A solid article a week, written around what your buyers actually search for and checked against your brand facts.

≈ £30k / yrfrom £499 /mo
04

The Photographer

Product and lifestyle imagery made for your brand, no stock libraries and no shoot days.

≈ £32k / yrfrom £599 /mo
05

The SEO & AI-Search Specialist

Be the store ChatGPT, Perplexity and Gemini name when people ask what to buy, and stay found on Google.

≈ £42k / yrfrom £399 /mo
06

The Customer Service Rep

Chat, DM and email answered in your voice, day and night; the tricky ones passed to you with the full thread.

≈ £25k / yrfrom £499 /mo
07

The Paid-Ads Specialist

Ad creative and paid testing that earns its spend. Your budget stays on your card; we never take a cut.

≈ £38k / yrfrom £699 /mo

Your email and social hires already make the images they need to do their own jobs. The Photographer is for a full product-catalogue and a lifestyle library beyond that.

And a few more hands when you want them: SMS & WhatsApp on the same approval queue from £199, a phone line answered around the clock from £399, and a loyalty programme that keeps your best customers coming back from £199.

§ 04 · The specialists
The whole department

Hiring this team would cost £150,000 a year. Yours runs from £2,499 a month.

Loaded with salaries, tools, management and the months it takes to find them, a marketing department like this costs well over £150,000 a year. Run by AI and led by your CMO, it's a fraction of that, and it's working within a week, not a quarter.

Hire the core team yourself£150,000+ a year
Email · £40k Social · £35k Search · £42k Content · £30k
Run it with Practical Reasonfrom £2,499 a month
The whole core team

Core team shown: email, social, search and content, in salaries alone. Add the customer service rep, photographer and paid-ads specialist and a real team runs past £240,000 a year, before employer costs and a CMO. UK averages via Glassdoor, Indeed and Payscale (2025–26); fully-loaded cost is typically 1.3–1.4× base.

Every hire, band and add-on is written down on the pricing page. No quote calls.

Start

Start with one hire. Add the rest when the numbers earn it.

The free audit tells you which hire pays back first. The one-week Sprint puts your CMO to work and proves it on your own data. Everything after that is rolling monthly, no contract.

See the £1,500 Sprint →